Click here to view all flavours


Are electronic cigarettes a safer alternative to smoking tobacco ...

Since the first electronic cigarette appeared there have been questions raised as to the effects (if any) on an individuals health. As these safer alternatives to smoking tobacco are a fairly new introduction the research was initially thin on the ground, until now.

"The E-Cigarette is a safe relative to cigarettes, and also safe in absolute terms on all measurements we have applied... e-Cigarette Clinical Trials"

There have now been several electronic cigarette clinical trials to show that using the e-cigarette as a method to aid individuals to stop smoking tobacco is as safe as any other type of nicotine replacement aid.

"Dr Murray Laugeson of Health New Zealand performs clinical trial.."

Leading Researcher Performs Tests

Here are results found by clinical trials carried out by Dr Murray Laugeson of Health New Zealand, the research and trials by health New Zealand showed the e-cigarette is safer alternative to smoking tobacco. It should be noted that Dr Murray Laugson was New Zealand’s principal health officer in the department of Health, and Public Health Commission.

"The E-Cigarette is very safe relative to cigarettes, and also safe in absolute terms on all measurements we have applied. Using micro-electronics it vaporizes, separately for each puff, very small quantities of nicotine dissolved in propylene glycol, two small well-known molecules with excellent safety profiles, – into a fine aerosol. Each puff contains one third to one half the nicotine in a tobacco cigarette’s puff. The cartridge liquid is tobacco-free and no combustion occurs..."

If you would like to read about the full e-cigarette safety report then click here

ECCA Non-Profit Fights For Electronic Cigarettes

There is now an organisation called the ECCA which is working in the UK and the EU with consumer groups to promote the benefits of electronic cigarettes, this non-profit organisation encourages tobacco smokers that want to use the e-cig as a safer alternative to traditional tobacco. As an advocacy group that has no affiliation or connection with any vendors or trade associations the ECCA fights for the rights of consumers to choose a safer way to intake nicotine

"By using e-cigarettes they will most likely assume the risk of a non-smoker. This is certainly proven for Snus in Sweden, which now has the lowest smoking-related death rate in the developed world and the lowest male cancer death rate in Europe.."

Click here to view our Buyers Guide


Results from all tests so far show e-cigarettes are safe...

In the UK a UKAS Accredited company called LPD Lab Services Ltd performed tests on e-cigarettes to determine any risk factors to individuals health through use of an e-cigarette. LPD Lab Services Ltd is a recognized chemical research and testing Laboratory Company based in the UK. Operating for over 60 years they have experienced laboratory staff that are skilled in all types of industrial, chemical and substance analysis. The tests were performed on mice and showed POSITIVE results.

> LPD Lab Services Ltd
> MicroTech Solutions LTD
> Bontek Compliance Laboratory
> Health New Zealand LTD
> Harvard Education Paper
> For a full list of trials and studies click here

There have now been lots of clinical trails and studies related to the use and performance of electronic cigarettes as a tobacco smoking cessation device and as a safer alternative to tobacco. All of the studies have declared that e cigarettes are indeed a safer alternative and although long term effect require analysis the short term benefits are clear.

TSNAs have been detected in two studies at trace levels. The maximum level of total TSNAs reported in e liquid was 8.2 ng/g. This compares with a similar level of 8.0 ng in a nicotine patch....

One of the major components of a vapor based electronic cigarette is the ‘e liquid’ which often contains natural flavourings, nicotine and small amounts of other chemicals (listed on this page). The e-liquid is used to create the vapor and deliver the nicotine to the user. There are a wide range of e-liquid flavours from Tobacco, Golden Virginia to chocolate and orange (to name a few). One absolute fact about e-juice which is apparent from research is it is a safer alternative to smoking tobacco!. .

Tobacco cigarettes contain 6,000 plus chemicals and toxins, 66 of which are known carcinogens - the e-cig contains 13 ingredients all of which have been in food supply for decades and are generally recognized as safe (GRAS) by the FDA...


We know that smoking normal tobacco cigarettes kills and seriously
damages your health...

Read about UK Regulation and Compliance of electronic cigarettes
and e liquid...


No products

£ 0.00 Shipping
£ 0.00 Total

Cart Checkout


News Blog

Definitive Guide For The Top 5 Clearomizer Tanks
In 2014 the choice available for clearomizer tanks is...

Care for your clearomizer
Ecigerettes are trending. We're seeing more and more...

E Liquid Flavour Consultant
The new in-house brand of eliquid by The Vape Shop is...

EU Rejects E Cigarette Restrictions
As the fight for consumer rights strengthens regarding...

» All blog's posts

Join us on Facebook !

"Like" our Facebook fan page and join the community. To thank you, you will get a 1€ voucher available immediatly.